Solutions / Legal

How Do Law Firms Find Clients Before Their Competitors Do?

Court filings are public record. Every day, potential clients appear in databases hours before they start Googling for lawyers. We help you find them first, ethically and compliantly.

The Problem

Your Competitors Are Already Doing This

The question isn't whether public record mining is ethical. It's whether you can afford to ignore it while your competition doesn't.

72%

of plaintiffs in personal injury cases contact a lawyer within 7 days of an accident

Source: Martindale-Avvo Legal Marketing Survey

3-5 Days

average time advantage from court filing to first attorney contact via our system

Based on client data

94%

of pro se litigants we identify have valid contact information discoverable through public records

Based on client data

Practice Areas

What Types of Law Firms Can Use This System?

The same underlying infrastructure adapts to different practice areas by changing data sources and compliance rules.

🏠

Landlord-Tenant

Identify pro se tenants facing eviction who need representation

Data Source: Housing court filings, eviction records
Timing: 24-48 hours after filing
🚗

Personal Injury

Early outreach to accident victims before competitors

Data Source: Police accident reports, hospital lien filings
Timing: Same-day in many jurisdictions
📉

Bankruptcy

Identify filers who may benefit from alternatives or conversion

Data Source: Chapter 7/13 filings, means test data
Timing: Within 24 hours of filing
👨‍👩‍👧

Family Law

Reach respondents who haven't yet retained counsel

Data Source: Divorce filings, custody motions, support modifications
Timing: 24-72 hours after service
⚖️

Criminal Defense

Connect with defendants and families before public defender assignment

Data Source: Arrest records, arraignment schedules, bail filings
Timing: Same-day to 24 hours
🌍

Immigration

Proactive outreach for status changes, removal defense

Data Source: USCIS status changes, visa bulletin updates, deportation dockets
Timing: As data becomes public
🏭

Mass Tort

Identify potential plaintiffs for product liability cases

Data Source: FDA recalls, medical device registries, class action filings
Timing: Ongoing monitoring
💼

Employment Law

Reach wrongful termination and discrimination victims

Data Source: EEOC filings, WARN Act notices, wage claim records
Timing: Within days of filing

The System

How Does the Lead Identification System Work?

Four integrated components that turn public records into qualified consultations.

📡 01

Court Record Monitor

Automated daily pulls from PACER, state court systems, and county clerk databases

🔍 02

Pro Se Identification System

Filters filings to identify parties without legal representation

📧 03

Contact Discovery System

Cross-references public records to find verified phone, email, and mailing addresses

✉️ 04

Compliant Outreach Automation

Multi-channel sequences that respect bar advertising rules and required disclaimers

Data Flow

PACER/State Courts → Daily automated pulls

Pro Se Filter → Identify unrepresented parties

Contact Enrichment → Cross-reference public databases

Compliance Check → Verify against DNC lists, apply waiting periods

Outreach Queue → Multi-channel sequences with full tracking

Consultation Booked

Compliance

Is This Legal? What About Bar Rules?

Yes, it's legal. Public records are public. But attorney advertising rules vary by state, and we build compliance into every campaign.

ABA Model Rule 7.3

Written communications must be labeled 'Advertising Material'

Our approach: All templates include required labeling and disclaimers

State Bar Rules

Varies by state - some require 30-day waiting periods

Our approach: Configurable delays per jurisdiction

Do Not Contact Lists

Many states maintain DNC lists for legal solicitation

Our approach: Automatic scrubbing against state bar DNC registries

Record Retention

Most states require keeping copies of all solicitations

Our approach: Full audit trail with timestamps and delivery confirmation

Important: We are not a law firm and this is not legal advice. You are responsible for ensuring compliance with your state bar's specific advertising rules. We provide the infrastructure and configurable compliance settings, but final review of all campaigns should be conducted by you or your firm's ethics counsel.

Data Ethics

Where Does This Data Come From?

Everything we use is public record. Here's exactly how we source it.

Data Sources

  • PACER: Federal court filings (Public Access to Court Electronic Records)
  • State Court Systems: E-filing portals, clerk databases
  • County Records: Property records, UCC filings, lien data
  • Government Agencies: Police reports (where public), EEOC filings, WARN notices

Legal Precedent

Aggregation of publicly available data is protected under hiQ Labs, Inc. v. LinkedIn Corp (9th Cir. 2022), which affirmed that automated collection of public-facing data does not violate the Computer Fraud and Abuse Act.

Court filings are matters of public record by design. The information exists precisely so that interested parties, including attorneys, can access it.

Results

What Kind of Results Can Law Firms Expect?

Results vary by practice area, jurisdiction, and your firm's conversion capabilities. Here's what we typically see.

3-5 Days

Earlier contact than competitors waiting for Google leads

94%

Identification rate for valid contact information

12-18%

Typical response rate on compliant direct mail

60-90 Days

To see meaningful pipeline from new system

These figures represent aggregated client outcomes. Your results will depend on practice area, geographic market, response rate to outreach, and consultation-to-client conversion rate. We don't guarantee specific outcomes.

Tech Stack

What Tools Power This System?

Ready to find clients before your competitors?

We'll analyze your practice area, jurisdiction, and current intake process. If there's a fit, we'll show you exactly what a compliant lead system would look like for your firm.